Privacy Policy

Your privacy and data security are our top priorities.

At West 10, Inc. (d/b/a Badlow) ("Badlow," "we," "us," or "our"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website https://www.badlow.com, mobile applications, and related online services (collectively, the "Service").

By using the Service, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the Service.

1. Information We Collect

a. Personal Information You Provide

We collect personal information when you:

  • Create an account
  • Log or compare foods
  • Subscribe to newsletters or paid features
  • Contact us for support or feedback

The types of information may include:

  • Name
  • Email address
  • Password
  • Dietary preferences or nutrition interests (optional)
  • Communication preferences

If you register using a third-party login (Google, Apple, etc.), we receive only your verified name and email address.

We do not collect sensitive medical data or health diagnoses.

b. Automatically Collected Data

When you access the Service, we automatically collect:

  • Device type and operating system
  • IP address and approximate location (city/state)
  • Browser type, pages viewed, referring URLs
  • Date/time of visits and usage statistics

We use this data for analytics, security, and performance optimization.

c. Transaction Information

When you make a purchase or subscription, payments are securely processed through Stripe or similar providers. We never store full credit-card numbers or CVV codes.

d. User-Generated Content

If you submit comments, reviews, photos, or logged foods, we collect and store that content as part of your account.

2. Cookies and Similar Technologies

We use cookies, pixels, and local-storage technologies to:

  • Keep you signed in
  • Save preferences
  • Measure traffic and performance
  • Improve personalization

Some cookies are set by third-party analytics tools such as Google Analytics, PostHog, and Mixpanel. You can manage cookies through your browser settings or learn more at www.allaboutcookies.org.

3. How We Use Your Information

We process your information to:

  • Operate and improve the Service
  • Personalize your experience
  • Communicate with you about updates, offers, and security alerts
  • Prevent fraud and abuse
  • Comply with legal obligations

We do not sell or rent your personal data.

4. Legal Basis for Processing (EU/EEA Users)

If you are located in the European Economic Area (EEA), we process your information under the following lawful bases:

  • Contractual necessity – to provide the Service you requested
  • Consent – for marketing emails or optional features
  • Legitimate interests – to improve functionality, maintain security, and analyze usage
  • Legal obligation – to comply with laws and regulations

Data Controller: West 10, Inc., Los Gatos, California, USA.

5. Data Sharing and Disclosure

We may share limited information with:

  • Service providers (hosting, analytics, customer support, payment processing, email delivery)
  • Legal authorities when required by law or to protect our rights
  • Successors or assigns in a business transaction such as a merger or acquisition

These partners are bound by contractual obligations to protect your data and use it only for authorized purposes.

6. International Data Transfers

Your information may be stored or processed in the United States or other countries where we or our partners operate. When transferring data outside the EEA or UK, we rely on standard contractual clauses or equivalent safeguards to ensure adequate protection.

7. Retention of Data

We retain personal data for as long as your account remains active or as necessary to fulfill the purposes described above. When you delete your account, we remove or anonymize your personal identifiers. Some transactional data may be retained for legal, tax, or auditing obligations.

8. Your Rights and Choices

a. Access and Deletion

You can:

  • Access or update your profile at any time
  • Request deletion of your account and associated data
  • Request a copy of the information we hold about you

To exercise these rights, email privacy@badlow.com.

b. Opt-Out of Marketing

You may unsubscribe from promotional emails using the "Unsubscribe" link or through your account settings.

c. "Do Not Sell or Share My Personal Information"

Badlow does not sell personal information. California residents may still submit an opt-out or deletion request at www.badlow.com/privacy.

9. California Privacy Rights (CCPA/CPRA)

California residents have the right to:

  • Know what personal data we collect, use, and disclose
  • Request deletion of personal information
  • Opt out of the sale or sharing of personal information (not applicable; we do not sell data)
  • Correct inaccurate information
  • Not be discriminated against for exercising privacy rights

Verification of identity may be required to process these requests. Authorized agents may act on your behalf with written permission.

10. Automated Decision-Making and AI Use

We may use automated tools or algorithms to analyze nutritional data, generate insights, and improve personalization. These tools operate under human oversight and are not used for decisions with legal or significant effects on users.

11. Security of Your Information

We use technical and organizational safeguards to protect your data:

  • SSL/TLS 256-bit encryption for all communications
  • Hashed and salted passwords
  • Limited internal access based on role
  • Continuous monitoring for vulnerabilities

Despite our efforts, no system is completely secure; use of the Service is at your own risk.

12. Children's Privacy

The Service is not directed to children under 16. We do not knowingly collect personal information from minors. If you believe a child has provided data, please contact us so we can remove it promptly.

13. Third-Party Links and Affiliates

Our Service may include links to third-party websites, databases, or affiliate partners (e.g., Amazon Associates). These sites have independent privacy policies. We are not responsible for their practices—please review their policies before providing personal data.

14. International Users

By using our Service outside the United States, you acknowledge that your information will be transferred to and processed in the U.S., where data-protection laws may differ from those in your country.

15. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date indicates the latest revision. If material changes occur, we will notify users by email or a prominent notice on our site. Continued use of the Service after changes constitutes acceptance of the revised Policy.

16. Contact Us

If you have questions or concerns about this Privacy Policy or your personal data, please contact:

17. Accessibility

We are committed to making this Privacy Policy accessible to all users. If you need this document in an alternative format, please contact us at privacy@badlow.com.